Locations Google cannot separate
Several practices share one thin "Locations" page, or each site has near-identical copy. Search engines cannot confidently attach a location to a query, so the Map Pack goes to a competitor with clearer signals.
Dental SEO audit • Local SEO for dentists • GEO for dental practices
AI SEO for dentists and dental practices.
Get your practice found by patients — and by AI assistants. Multi-location practices lose patients in two quiet places: location pages Google cannot tell apart, and enquiries that sit unanswered over a weekend. This page covers both — and shows the dental audits I have already published in full.
Where dental practices lose visibility
Three problems that show up in almost every practice audit.
Treatments named only one way
Patients search "invisible braces" and "clear aligners"; sites often use only the clinical term. The demand is real but the page never matches the phrasing patients actually type.
Enquiries that go cold
A form submission arriving Friday evening gets read Monday. By then the patient has booked elsewhere. This is not a marketing problem — it is a routing and follow-up problem, and it is fixable.
The AI-search layer
Ranking well and being described well are different things.
When someone asks an assistant for a dentist in your area, it assembles an answer from sources it can read and trust. It is not consulting your Google Business Profile directly — it is reading the web your profile keeps consistent. If your practice name, addresses and treatment list disagree across directories, a cautious system names somebody else.
The dental-specific version of this work is making each location an unambiguous entity: one canonical name, one address format, structured data that states hours and services, and enough independent listings that the facts corroborate each other.
Important: no consultant can guarantee page-one rankings or a mention in ChatGPT. The work removes legitimate reasons to skip you. It does not manufacture a reason to prefer you over a larger practice with a decade of coverage.
What a dental audit covers
- Location page structure and internal linking
- NAP consistency across directories
- Dentist and MedicalClinic schema
- Treatment-page keyword coverage
- Map Pack and review signals
- AI-crawler access check
- Enquiry-path and follow-up review
- Prioritised 30/60/90-day plan
Published dental work
Two dental projects, written up in full.
Both are independent sample projects — audits I produced to demonstrate method on real, publicly visible practices, not paid client engagements. Every finding and recommendation is published so you can judge the standard of work before you spend anything.
Multi-location dental SEO audit
Location targeting, NAP consistency, Dentist schema, service-page structure and the opportunities to make a three-location practice clearer to search engines and AI systems.
Patient enquiry automation
A workflow concept that captures enquiries, routes them by urgency and location, logs them in a tracker the practice can audit, and follows up automatically when one goes quiet.
Why ChatGPT skips a practice
The seven causes I actually find when a business is invisible to AI assistants, in the order they usually turn out to be the culprit.
See the work first
Read a real dental audit before you spend anything.
Both projects below are published in full — every finding, every recommendation. Judge the standard of work first, then decide.
Starting points
Where most practices begin.
AI SEO Snapshot
from $350
A focused diagnostic on one practice site: technical health, location clarity, AI-crawler access and the three things worth fixing first.
Complete SEO & AI Search Audit
from $750
Full audit across locations and treatment pages, with competitor comparison, keyword gaps, schema review and AI-search readiness.
Patient Enquiry Automation
from $500
A single workflow that captures enquiries, routes them, records them and chases the ones that go quiet. Built in your own accounts.
Starting prices. Final quotes depend on number of locations, site size and scope, and are confirmed in writing before any work begins. See full pricing.
Not a dental practice?
I work the same way in other categories.
The method is the same — only the specifics change. Or skip ahead and just tell me what you want to improve.
Questions
Straight answers before you enquire.
Do you only work with dental practices?
No. Dentistry is one of several service categories I work in, alongside trades, hospitality and manufacturing. Dental practices come up often because multi-location structure, treatment-level service pages and appointment enquiries create a specific and repeatable set of visibility problems.
What makes dental SEO different from ordinary local SEO?
Three things. Practices usually have several locations that Google must tell apart. Treatments have both clinical and everyday names, so the same service is searched in two vocabularies. And most enquiries are time-sensitive, which means slow follow-up costs bookings even when rankings are good.
Will this get my practice recommended by ChatGPT?
Nobody can promise that, and I will not. What an audit does is remove the reasons an assistant would skip you: blocked crawlers, inconsistent practice details across directories, missing structured data, and no description of your practice anywhere except your own website.
We already rank well in Google. Is there anything left to do?
Often yes, and it is usually the AI-search side. Ranking well means Google can find and evaluate your pages. It does not automatically mean an assistant can state confidently what your practice does, where each location is, and which treatments you offer. Those are related but separately checkable.
Do you need access to our practice management system?
No. I need Google Search Console at full-user level, Google Analytics as a viewer, and your Google Business Profile listings. Patient data is never needed and I do not ask for it. For automation work I connect to the enquiry form and whichever tracker or CRM you already use.
How long before we see anything change?
Technical fixes can be reflected within weeks. Local data consistency propagates on the schedules of the directories and aggregators involved, which can take one to three months. AI-assistant behaviour is the least predictable of all. I would rather set that expectation now than after you have paid.
Tell me about your practice.
Share your website, how many locations you run, and the one thing you would most like to improve. You will get a written response within 1–2 business days — no obligation, no sales call required.