Google Ads • Meta ads • Social media management

Google Ads & social media that turn into enquiries.

Paid traffic only pays off when the rest of the journey works. I set up and manage Google Ads and social media for small businesses with the same discipline as my SEO work: clear tracking, landing pages that answer the ad, and follow-up that reaches every lead.

Why combine channels

Search, ads and social should tell the same story.

SEO builds visibility that compounds. Google Ads puts you in front of people who are ready to buy today. Social media keeps you familiar between those moments. When the three share the same message, tracking and follow-up, each one makes the others cheaper.

GA

Google Ads management

Search campaigns built around buying intent, not vanity traffic.

  • Account and campaign structure by service and location
  • Keyword research, match types and negative keywords
  • Ad copy and assets that match the landing page
  • Conversion tracking with GA4 and Google Tag Manager
  • Call, form and WhatsApp click tracking
  • Monthly optimisation and plain-English reporting
SM

Social media & Meta ads

Instagram and Facebook that support enquiries, not just likes.

  • Profile optimisation: bio, highlights, links and contact buttons
  • Monthly content calendar with themes and captions
  • Carousel, reel and post briefs based on real customer questions
  • Meta ads for awareness, retargeting and lead generation
  • Pixel and conversion event setup
  • Reporting that separates reach from real leads

How it works

Measure first, then spend.

Before any budget goes live, tracking is tested so every form, call and WhatsApp click is counted. In one of my client audits, paid social and organic search drove similar traffic, yet only one channel produced enquiries. That is the kind of question good measurement answers before money is wasted.

No guaranteed results. Ad performance depends on your offer, market, budget and competition. I focus on clean setup, honest reporting and steady improvement.

Typical first 30 days

  1. Audit: current accounts, tracking, landing pages and past results.
  2. Plan: goals, audience, budget split and success measures.
  3. Build: campaigns, creatives, content calendar and conversion events.
  4. Launch and learn: weekly checks, then a written monthly report.

Pricing

Quoted to your goals and channels.

Management fees are quoted per project after a short consultation, based on the number of channels, campaigns and content pieces. Ad spend is paid directly by you to Google or Meta, and every account stays in your business name.

Start here

Ads & Social Audit

Custom quote

  • Account and tracking review
  • Landing page check
  • Wasted spend and quick wins
  • Recommended channel plan

Social

Social Media Management

Custom quote

  • Content calendar
  • Captions and post briefs
  • Meta ads (optional)
  • Monthly report

Ad spend is separate. Platform costs are billed by Google and Meta to your own payment method. Management fees cover strategy, setup, optimisation and reporting only.

Ads & social questions

Common questions about paid ads and social media.

Should I run Google Ads or focus on SEO?

Usually both, at different times. Ads bring enquiries while SEO is still building, and SEO lowers how much you need to spend on ads later. If budget is tight, fix tracking and landing pages first, because both channels depend on them.

How much ad budget do I need?

It depends on your market, keywords and how many enquiries you want. I estimate a realistic starting budget from keyword data during the consultation, and you decide the amount. Ad spend is always paid directly to Google or Meta.

Do you create social media content?

Yes. I plan the monthly calendar, write captions and prepare briefs for posts, carousels and reels based on real customer questions. Photos and videos of your business are best shot by you or your team, and I can guide what to capture.

Which platforms do you manage?

Google Ads for search, and Meta (Facebook and Instagram) for social and paid social. Other platforms can be discussed if your customers are clearly there.

Who owns the ad accounts?

You do. Accounts are created or kept in your business name and I work with user access. If we stop working together, your campaigns, data and audiences stay with you.

How do you report results?

A monthly report in plain English: spend, clicks, cost per enquiry, which campaigns and posts produced leads, and what changes next month. Reach and likes are shown, but leads come first.

Want ads and social that actually bring enquiries?

Tell me your business, target area and current channels. I will reply with a recommended starting point by email or WhatsApp.

Book a Free Consultation

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