Three tools · No email required
Three things you can use right now without giving me an address, a card or a phone number. All of them run entirely in your own browser and send nothing anywhere. They are arranged in the order a customer actually meets you — first they have to find you, then the page has to convince them, then somebody has to answer.
Can anyone find you?
Twenty questions you can answer from what you already know about your own business — no tools, no logins, nothing to look up. It scores you out of 100 across five weighted areas and hands back a prioritised list of fixes, ordered by how much each gap holds back the rest rather than by how easy it is.
Once they arrive, will they contact you?
Open your own homepage on a phone, on mobile data, and work down fifteen checks while looking at it. Clarity, trust, the next step, and the friction in your form. Tick what genuinely passes and you get exactly three priorities — not eleven, because nobody actions eleven — each with a specific instruction for what to change.
When they do get in touch, do you answer?
Most service businesses lose work to silence rather than to competitors. Put in your enquiry volume, close rate and average customer value, and the arithmetic runs in front of you — with the unanswered half calculated outright and the response-speed half based on an assumption you set yourself, not one hidden inside the maths.
Where to start
The numbering is the customer's journey, not a queue you have to work through. Start wherever your actual problem is.
All of those need data and access rather than self-assessment. That is the line between these tools and a paid audit, and it is worth being clear about.
Questions
Because an address extracted in exchange for a score is a worse lead than someone who read their result, thought about it, and chose to get in touch. Gating also means fewer people use the tool at all, which defeats the point of building it.
The scorecard and the checklist keep your answers in your own browser so you can come back and finish — clearing your site data removes them. The calculator stores nothing at all. None of the three sends anything to a server, because there is no server behind them.
Yes. Use them in discovery calls, hand them over, walk a prospect through one on a screen share. A link back is appreciated, not required.
Probably, and slowly. A tool that is genuinely useful takes longer to build than one that exists to collect addresses, so I would rather add one a quarter than three this month.
Tell me — grace@gracekseo.com. Include your browser and what you were doing. These run on your device across a lot of different setups, so a report is genuinely useful.
The audit is the paid version, and it starts by covering everything in the list above that a self-assessment cannot reach. It is quoted per site rather than per tool — pricing is published.
Send me what you got — a score, a set of priorities, a monthly figure — along with your website and target market. I will tell you which of it actually matters for your situation, and which parts you can safely ignore. That reply is free and often the whole answer.