Do I have to give my email?
No. The result appears on screen the moment you finish. Nothing is submitted, nothing is emailed, and there is no gate between you and your score. If you want a conversation afterwards, that's your move to make.
Free tool · No email required
How findable is your business — to Google, and to AI?
Twenty questions you can answer from what you already know about your own business. About four minutes. At the end you get a score out of 100, a breakdown of your five weakest areas, and a prioritised list of what to fix first — on screen, immediately, with nothing to sign up for.
AI Search & SEO Readiness Scorecard
Answer honestly rather than optimistically — a flattering score helps nobody. Not sure is a legitimate answer and is treated differently from No.
You will be asked about five things:
- Findability — can people and search engines reach you at all?
- Business facts — are your details consistent and readable by machines?
- Answers — does your content answer what buyers ask before they contact you?
- Proof — does the rest of the web corroborate what you claim?
- AI readiness — can assistants like ChatGPT read you and cite you?
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What to fix first
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Want this in writing?
Give me your website and I will check one thing you cannot see from the front of your own site: whether it is quietly shutting AI assistants out. Plenty of sites are, without anyone choosing it. I will email you the answer in plain English, together with the action plan above.
On its way
The check reads what your website publicly says about who may read it. It cannot tell you what assistants say about your business today — that needs a proper look.
How it is scored
Weighted, not counted.
Twenty questions do not carry equal weight. A missing website blocks everything downstream; a missing comparison page does not. Each answer is weighted by how much it holds back the rest, then normalised to a score out of 100.
Yes earns the full weight. No earns nothing and appears in your action list as a gap. Not sure also earns nothing — but appears separately, as something to verify rather than rebuild. That distinction matters: most "not sure" answers are settled in fifteen minutes, and about half of them turn out to be fine.
The action list is ordered by weight, so the first item is the thing whose absence is costing you most — not the easiest win, and not the one you happened to answer last.
Nothing leaves your browser. There is no form submission, no analytics event carrying your answers, and no server behind this page. Your answers sit in your own browser's local storage so you can close the tab and finish later, and clearing your site data removes them.
What it can't tell you
- Whether Google is actually indexing your pages
- Which competitors hold the queries you want
- What AI assistants say about you today
- Whether your hidden business details are correct, not just present
- Where your traffic and enquiries really come from
Those need tools and a look at your actual data — which is what an audit is for.
Questions
About the scorecard.
Is a self-assessment as good as an audit?
No, and it isn't meant to be. It's triage — it tells you which area is weakest and what to look at first. An audit checks the things you can't answer from memory: crawl behaviour, index composition, competitor gaps, and how assistants describe you today.
Why does "not sure" score zero?
Because unverified isn't the same as fine. Anything nobody checks tends to drift — hours change, an add-on quietly shuts search engines out, a page drops off Google. Those answers are listed separately as things to verify, and most take a quarter of an hour.
My score is low. Is that bad?
It's normal. Most small businesses score in the forties the first time, because nobody has ever laid it out in one list before. A low score with three obvious gaps is a better position than a vague sense that "the website needs work".
Is it only for local businesses?
It's written for service businesses selling to a defined area or market — trades, clinics, studios, practices, agencies. Ecommerce and software companies will still find findability, answers and AI readiness relevant, and can ignore the service-area questions.
Can I use this with my own clients?
Yes. If you run an agency or consult independently, use it as a discovery starter in your own calls. A link back to this page is appreciated but not required.
Related reading
Go deeper on any weak area.
Can AI read your website? 12 things that decide it
The written explanation behind several of these questions.
Why ChatGPT doesn't mention my business
The seven causes that actually turn up, ordered by how often they're the culprit.
How to rank in the Google Map Pack
Relevance, distance and prominence — and which of the three you can actually change.
Website enquiry checklist
The companion tool: once someone arrives, does the page give them any reason to contact you?
Missed-lead calculator
What unanswered and slow-answered enquiries cost you each month, in your own currency.